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19.09.2011
Image advertising is alive in a crisis!
Image advertising is alive in a crisis!

 

This year's prize Euro Effies to be received 14 agencies from 9 countries. "Bronze" has got a teaser of the Russian cell phone retailer, "Euroset" (the author - the Ukrainian advertising agency "Kinograf").

 

Industry players recognize that there comes a difficult time during economic difficulties, the advertising budgets of companies will inevitably decline. But, according to the head of the European Association of Communication Agencies, which carries Euro Effies, a crisis - it's a good thing.

 

"Ambitious advertisers during the recession are trying to increase market share. I have lived through many recessions. At such times, advertisers are gaining market share when spending money intelligently, "- said Olivie Flero.

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