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02.12.2011
II International forum "Ukraine: branding countries and cities"
II International forum "Ukraine: branding countries and cities"

 

The biggest event profile
on branding and marketing territories in Ukraine


The International Forum "Ukraine: country and city branding" for the second time gathering of international experts, representatives from government, business and civil society organizations working in the field of marketing and branding areas. Forum will be held December 7, 2011 at «Hyatt Regency Kyiv».


Forum "Ukraine: country and city branding" - this is the first Ukrainian non-profit event of high international level, devoted to an extremely important issue and the brand's reputation, which will be the focus of public attention in the coming years.

Last year I International Forum "Ukraine: branding the country's cities and" gathered over 200 representatives of Ukrainian and international companies, professional and business initiatives, local authorities and NGOs. The Forum was attended by Tom Adams, Director of Global Online practice of international consulting company Futurebrand, co-author Futurebrand Country Brand Index (UK), Jörg Krebs, head of the project "Open Plus", director of India, Central and Eastern Europe, Northern Europe, Russia, Travel Office of Switzerland (Switzerland), Jeremy Hildreth, founder and creative director WhereBrands (UK), Jorge Zukoski, president of the American Chamber of Commerce in Ukraine, Anatoly Kinah, the president of the Ukrainian Union of Industrialists and Entrepreneurs, business representatives - chairman of Board of CJSC "Obolon" Sergei Bloschanevich, Member of the Supervisory Board of NAIC "Orans" Alexander Tyminsky, vice president of sales and marketing of airline "International airlines of Ukraine" Sergey Fomenko and cultural figures - Oleg Violin, founder of the festival "Dream Land", Irina Danilevskaya, "Ukrainian Fashion Week," Vlad Troitsky Founder of the Festival "GogolFest" and the Center for Contemporary Art, "Dah."
This year the focus of discussions will be issues on the construction and promotion of modern and attractive brands in Ukraine, its regions and cities before and after the football European Championships in 2012, a result which reached Ukraine in improving its brand in preparation for the Euro-2012 (development of the brand and its market capitalization, investment promotion, etc.). Speakers include: Lesepu Matshaba, Marketing Manager 2010 FIFA World Cup, South Africa, Ariane Derks, head of the German public-private
initiative "Germany - Land of Ideas", Anderson Gil Garcia, Senator upper house of Spain and founder of a number of festivals, Beck Jakeli, Deputy Chairman of the Georgian National Agency for Tourism, Igor Zhovkva, director of the national projects of the State Agency for National Projects, Natalia Zabolotna, Director General of «Art arsenal" and others.

The Forum held a series of panel discussions - with representatives of Ukrainian art, music, film, as well as experts, authorities and Ukrainian cities, responsible for preparing for Euro 2012, business, media, leaders of the initiatives - for good dialogue between all stakeholders the parties. 

 

http://www.ukrainebranding.org.ua/home.aspx

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